Flipkart took over myntra in a 330 million dollar deal. Mar 24, 2017 flipkart s likely acquisition of ebays india arm has more to do with its eagerness to get the badlyneeded capital than what the dormant ecommerce site, a distant sixth in the pecking order, would bring to the table in terms of business, say industry watchers. In recent past, the deal of walmart and flipkart was the biggest deal in the startup ecom market. Flipkartwalmart deal makes strong case for big indian cos. It aims to predict the future roadmap and also aims to find significant threats to flipkart in the near future. The company selected is flipkart which will help the new business man to understand the importance and development of efficient supply chain management for successful business. It highlights the problems that occurred on the day of the sale and their adverse impact on. The company has been struggling to raise fresh funds due to the intense competition with amazon and flipkart. This case study is based on the customer reactions towards the promotional offer.
Factors influencing online shopping during diwali festival. Innovation brings with itself a new set of challenges. The case also discusses how flipkart has had a huge success in the online marketing sector as they brought in new insights into the digital marketing field. A study on digital marketing a case study with special. Flipkart vs amazon the war between the ecommerce giants. Flipkart triples timeonsite with progressive web app. What does the case tell you ask what it is like to be a project manager.
The case study analyses how has brought in an array digital and online marketing strategies to succeed and make it big in the digital marketing sector. This case study is based on the customer reactions towards the promotional. They soon began building flipkart lite, a progressive web app that combines the best of the web and the best of the flipkart native app. In, journal of international technology and information management. This case focuses on flipkarts big billion day sale which was launched on october 6, 2014. The case study also intends to highlight how the low inventory cost leads to low price. Here, in this case study, we will get to know the mistakes made by snapdeal. Project is a complex, nonroutine, one time effort that is limited by time, budget, resources and performance specifications and its implemented to meet the customer requirements. To analyse the opportunities for e retailing in india.
Founded in 2007, with the ambitious dream of becoming indias, flipkart. Efficient use of various marketing strategies has catapulted the company to its success. It aims to predict the future roadmap and also aims to find significant threats to flipkart in the near future introduction flipkart an ecommerce company founded in the year 2007, by mr. May 29, 2019 flipkart is one of the top 3 ecommerce companies of india. Mba case study on flipkart and amazon e commerce challenges. It created surprise for few and depressed many customers. A case study on supply chain management by flipkart by. Research scholar, aima, new delhi, india statement of originality the case study is the authors own work and has not already been presented, published or submitted for.
Buy now to download this case click on the button below, and select the case from the list of available cases. Therefore, it is necessary to touch hbr fundamentals before starting the flipkart grappling with product returns case analysis. It leverages new, open web apis to offer a mobile web experience that loads fast, uses less data than before, and reengages users in multiple ways. To study the philosophy behind the acquisition of flipkart and myntra. According to authors of this case study, there are four key performance standards need to be followed by etailers like and in ecommerce segment to. Vyas assistant professor, department of commerce and business management faculty of commerce the maharaja sayajirao university of baroda, vadodara gujarat 39 0002 director, laxmi institute of.
Avg 23 products offers launch based post per day basis. Snapdeal is now the secondlargest etailing company after flipkart in india. The story of how two young men grew a small online bookstore called flipkart into an ecommerce giant is one that indian entrepreneurs will remember for years, even as the countrys largest conglomerates possibly regret missing out on it. Today as it stands, sachin bansal is the chairman of the company and binny bansal is the ceo of flipkart. Pgdim 5 pgfm 5 pgdfmp 5 pgdom 5 pgdhrm 5 dim 5 pgdmm 5 pgdfm 5 nmims customize assignment 495 2019 assignment for nmims 495 pdf 476 cheap 474 free 474 lifestyle product 471 study material 459. This case study aims to understand the marketing strategy, brand awareness, swot analysis,functioning of flipkart. Case solution, case analysis, case study solution, is among indias best known online retailers. Methodology the present study is descriptive in nature and is based on secondary date. Founded in 2007, with the ambitious dream of becoming indias, started o. Flipkart may have received a billion hits on its website on october 6 but it also sent many people into the welcoming arms of competition such as amazon and snapdeal. It was founded in october2007 by sachin bansal and binny bansal no relation. Hbr will help you assess which piece of information is relevant. Khanna, preeti and sampat, brinda 2015 factors influencing online shopping during diwali festival 2014. The company started as an online book seller with 50,000 book titles and got its first order about four months after its launch.
Flipkart grappling with product returns case study solution. Flipkart support exclusive channel on queries solution. Flipkart started its operation with the inventory led model, which required huge investment in warehouse and logistics, however it has changed the model and it is using both inventory led and market place models. Running product services based contest like flipkart frist, acera1 on flipkart. Case study flipkart walmart flipkart is the leading ecommerce portal in india followed by amazon india. Nov 24, 2017 case study flipkart is an electronic commerce company headquartered in bengaluru, india. Flipkart has launched its own product range under the name digiflip with products including tablets, usbs, and laptop bags. Case study of an emerging giant in the online world flipkart.
Venture capital firms kalaari capital and nexus venture partners, both of which have associates on snapdeals board, are in a battle with softbank group. To understand the existing ecommerce system of india. The course material is not digitized for the large part, and case studies are licensed from hbr, wharton etc on a per copy basis if you really want in downloadable form 1. From where can we download free case studies that are. Microsoft word colgate palmolive case study 08222017 aaproved. May 11, 2018 flipkartwalmart deal makes strong case for big indian cos to join etail party walmart takes the crown jewel of indian ecommerce space, sending a loud message to indian conglomerates that they cant afford to miss the bus again.
Introduction flipkart an ecommerce company founded in the year 2007, by mr. Read and know all the details of the merger, the performance of respective companies in the industry and how it will benefit them. Before exploring the case study data science at flipkart, lets talk a little about flipkart. Takeaways from flipkarts big billion sale a case study. Flipkart has announced big billion day deal in the year 2014. They have acquired companies like myntra, jabong, appiterate, letsbuy, mine360, weread and the latest one being upibased payments startup phonepe. Amazons grocery delivery service, amazon fresh, launched in august of 2007.
Engineering from iitdelhi kalyan krishnamurthy ceo flipkart 2017 ceo of flipkart 2016 key positions with flipkart 20062016 key positions with tiger global management and. Flipkart, poster child of the indian ecommerce, was a premature entrant in nascent indian ecommerce market and rapidly established itself as the pioneer company in this space. The eretailing form of market was fairly something unheard of to the indian consumer in 2007. Nov 05, 2019 case study 1 flipkarts big billion day. It has a registered customer base of over 100 million. Flipkart has truly been an iconic contributor in making the e. Case study cases in marketing created 4 years ago updated 4 years ago by krunal dhabhi 0 comments, 1086 views three days ago, the big giants like flipkart, amazon received a serious threat from the.
Flipkart, often referred to as the amazon of india, was started by two examazon employees, sachin bansal sachin and binny bansal binny, not related in october 2007 with an investment of rs. Flipkart addressed this issue by launching their own supply chain management system to deliver orders in a timely fashion. Flipkart completes merger with ebay india oneindia news. Amazon rolled out its diwali dhamaka week with aplomb lets say flipkart wins back its loyalists. Soon thereafter, amazon released its kindle product, aimed at capturing the market for digital books. How data science became the trump card for flipkart. It highlights the problems that occurred on the day of the sale and their adverse impact on the customers and reputation of the company.
Case study flipkart is an electronic commerce company headquartered in bengaluru, india. Flipkart which has carved a niche for itself in terms of market share. Flipkart is at a disadvantage over here as the vcs are going to want returns on their investment at some point of time while amazon can continue selling products at a discounted price for a longer time. Ceo, flipkart group and cofounder of flipkart 2017 ceo of flipkart group 2016 ceo of flipkart 20072016 coo of flipkart b. Flipkarts likely acquisition of ebays india arm has more to do with its eagerness to get the badlyneeded capital than what the dormant ecommerce site, a distant sixth in the pecking order, would bring to the table in terms of business, say industry watchers. Apr 29, 2017 flipkart with its innovative digital marketing have created a niche market in online stores competing with the conventional stores showing the power of online marketing. Reader, school of management, indira gandhi national open university, new delhi, india. Scribd is the worlds largest social reading and publishing site. To examine major challenges faced by indian consumer while shopping online. Flipkart download and upload project reports related to. Recently there was a deal between flipkart and walmart which happened to be the biggest ecommerce deal in indian history in fact worlds largest ecommerce deal. People have caught on, and many enjoy the benefits and ease of being able to browse for products on ecommerce marketplaces from the. Go to the iim ahmedabad dorms around a week prior to convocationthis is wh.
Multinational retail giant, walmarts direct farm program in india is a partnership with 110 small and marginal farmers near ludhiana in punjab where it encourages. Here is the marketing strategy of flipkart analysing its bcg, swot, competitive analysis. Flipkart is an indian ecommerce company founded by sachin bansal and binny bansal in october, 2007. Flipkart is one of the top 3 ecommerce companies of india. Flipkart became big brand using digital marketing strategies. W14222 pdf eng is among indias best known online retai. Jul 02, 2014 flipkart took over myntra in a 330 million dollar deal.
This case study aims to understand the marketing strategy,brand awareness, swot analysis,functioning of flipkart. Flipkart download and upload project reports related to flipkart. A case study on supply chain management by flipkart by neetu. It aims to predict the future roadmap and also aims to find significant threats to flipkart in the near future introduction flipkart an ecommerce company founded in. Since the rise of the internet in the mid to late 1990s, companies have listed their products and services for sale online. Description flipkart has announced big billion day deal in the year 2014. Marketing strategy of flipkart flipkart strategic analysis. Pdf flipkart big billion day case study balachandar.
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